Badminton Academy Case Study: Padukone School of Badminton

Sportzy powers the complete digital operations of Padukone School of Badminton — founded by badminton legend Prakash Padukone, running coaching and court operations across 70+ locations nationwide through a network of revenue-sharing venue partners. In just one year on Sportzy, the academy has scaled to 1,800+ registered students.

Badminton's operating model is structurally different from a typical single-site academy: members and coaching students are separate relationships, court time is booked and paid for on demand rather than as a fixed subscription, and every partner venue needs its own revenue split and invoice. Sportzy runs all of it from one platform, invisibly, under PSB's own brand.

Built For A Nationwide Partner Network

PSB doesn't run one academy — it runs a network of partner venues, each contributing courts and facilities while PSB supplies coaching, curriculum and now, the technology layer that ties it all together. Sportzy handles every partner's revenue split and invoicing without manual reconciliation:

70+ locations across partner venues nationwide
Partner cities include Bengaluru, Mumbai, Mysuru, Surat, Chennai and Dehradun
Venues include sports arenas and private clubs — each with independent revenue-split terms
New partner venues onboarded onto the same platform in minutes, not weeks

Operational Impact

Before Sportzy After Sportzy

BeforeManual reconciliation of partner venue revenue

AfterAutomatic split calculation and partner invoicing

BeforeMembers and coaching students tracked in separate spreadsheets

AfterUnified member and student database

BeforeCourt bookings managed by phone and register

AfterSelf-service pay-per-use court booking

BeforeNo visibility into private training separate from batches

AfterPrivate training and group batches on one calendar

BeforeManual attendance across 70+ locations

AfterDigital attendance with partner-venue visibility

BeforeEach new partner venue required manual setup

AfterNew partner venues onboarded instantly on the same platform

BeforeNo cross-venue revenue visibility

AfterUnified dashboard — all venues, all metrics, live

Beyond Padukone School of Badminton

What PSB's Story Shows About Badminton Academy Software

PSB's growth isn't just a scale story — it's a structural one. Separating members from coaching students, billing court time on demand instead of as a fixed subscription, and splitting revenue across dozens of partner venues are challenges every multi-venue badminton academy faces, not just PSB. Generic academy software wasn't built for that. Purpose-built badminton academy software was.

Padukone School of Badminton is one of several badminton academies now running on Sportzy. If you're evaluating badminton academy management software for your own courts or partner venues, see what a dedicated badminton platform looks like